A Brief History Of Creation

Celebs with rhythm South Africa offers a lifestyle marketing through professional celebrity approach to influence the choice of service and brand consumption.

We employ various celebrity personalities into our stable to provide a unique and vibrant approach to marketing through; endorsements, as well as entertainment during our activation events on all various media and public platforms.

As the first celebrity marketing movement in the world, we have created the biggest pop-up marketing programme in the South African retail space. Our partnership with Mowana Properties and the Public Investments Corporation, have brought a newer vibrant marketing opportunity for tenants and various reputable brands in the formal retail platform.



Randall Abrahams


Randall bring a wealth of experience in the steering of the chefs with rhythm to become the most reputable marketing lifestyle brand which will pull crowds of customers and consumers from all walks of life. His experience in identifying brilliant brands and skills over the years has seen him and the Idols team continue to be the ever highest brand ever consumed by people of all ages and is definitely not about to hit breaks.

Randall is been very instrumental in the corporate sustainability of the Idols brand and is well respected by most for his deep intellect and valuable advices that has seen many succeed in life.


Frank Consortium

Founder and Creative Director

Frank is known for his ability to create innovative viable business concepts cut above the rest. His initiatives includes the South African Advanced Healthcare Professionals, Advanced Business Connect Entrepreneurial Academy and various corporate, television and music projects.

Chefs is the latest installment that is set to change the face of corporate marketing approach across culinary, media and all entertainment spectrums.


Dharam Sewraj

Communications Director

The maverick in his own right, Dharam has been at the helm of the music industry for over 40 years and is responsible for the success of many high profiled musicians across various genres from the early 80s to the current crop.

Artists under his belt includes: Black Coffee, Oskido, Mafikizolo, Prince Kb, Big Nuz, Lady Zamar, Dj Ganyani to name just a few. His experience is set to definitely propel the Chefs With Rhythm Initiative to be the best brand of its own kind.